Ultimate Mindset Episode 2: Dreams, Desires, and Decision

May 25, 2017

Your mindset is uniquely you, so it should be no surprise that the foundation of an effective and serving mindset is to get in touch with "you."

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Ultimate Mindset Episode 1: Defintion

May 18, 2017

Mindset is essential to success in any endeavor, and a prerequisite for reaching your full potential in any of life's endeavors.  An effective, powerful, and serving mindset begins with understanding what mindset is.  Often, those who teach mindset confuse it with attitude.  While attitude is incredibly important and a foundational element of mindset, attitude is not mindset.

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Relationship Relevant Marketing Episode 16: KLT

May 5, 2017

KLT is an acronym that stands for: Know - Like - Trust.  The concept is that people engage and do business with those that they Know, Like, and Trust.  KLT is, in fact, one of your prime objectives is you are to preserve the opportunity to add value to the lives of others now and in the future.

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Relationship Relevant Marketing Episode 15: Affirmation

May 5, 2017

"Affirmation" in the context of marketing is a powerful practice that will contribute greater value to your customer or client.  It is not the same as "affirmations" in the context of personal development  Thus is the 8th of the 9 Influential Variables in Engagement and Buying Decisions.

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Relationship Relevant Marketing Episode 14: Call to Action

May 5, 2017

A "Call to Action" is a common marketing practice and an essential one at that.  But there is far more to a "call to action" than you might think.  It is, in some respects, the beginning of a new phase of the relationship with your customer.

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Goals Must Serve the Vision

May 4, 2017

When you wake up one morning and your entrepreneurial dream feels more like a job, you need to go off the grid and figure out what's going on.

All too often, well-intended goals end up creating a lifestyle that feels more like that of an employee than that of an entrepreneur.

If you begin setting goals before you have crafted your vision, you are setting yourself up for disappointment!

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