Ultimate Mindset Episode 2: Dreams, Desires, and Decision

May 25, 2017

Your mindset is uniquely you, so it should be no surprise that the foundation of an effective and serving mindset is to get in touch with "you."

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Ultimate Mindset Episode 1: Defintion

May 18, 2017

Mindset is essential to success in any endeavor, and a prerequisite for reaching your full potential in any of life's endeavors.  An effective, powerful, and serving mindset begins with understanding what mindset is.  Often, those who teach mindset confuse it with attitude.  While attitude is incredibly important and a foundational element of mindset, attitude is not mindset.

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Relationship Relevant Marketing Episode 16: KLT

May 5, 2017

KLT is an acronym that stands for: Know - Like - Trust.  The concept is that people engage and do business with those that they Know, Like, and Trust.  KLT is, in fact, one of your prime objectives is you are to preserve the opportunity to add value to the lives of others now and in the future.

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Relationship Relevant Marketing Episode 15: Affirmation

May 5, 2017

"Affirmation" in the context of marketing is a powerful practice that will contribute greater value to your customer or client.  It is not the same as "affirmations" in the context of personal development  Thus is the 8th of the 9 Influential Variables in Engagement and Buying Decisions.

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Relationship Relevant Marketing Episode 14: Call to Action

May 5, 2017

A "Call to Action" is a common marketing practice and an essential one at that.  But there is far more to a "call to action" than you might think.  It is, in some respects, the beginning of a new phase of the relationship with your customer.

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Goals Must Serve the Vision

May 4, 2017

When you wake up one morning and your entrepreneurial dream feels more like a job, you need to go off the grid and figure out what's going on.

All too often, well-intended goals end up creating a lifestyle that feels more like that of an employee than that of an entrepreneur.

If you begin setting goals before you have crafted your vision, you are setting yourself up for disappointment!

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Relationship Relevant Marketing Episode 13: Reframing Loss Aversion and Fear of Loss

April 5, 2017

Humans are wired to have loss aversion.  It's part of our survival instinct.  As an entrepreneur, whether online or offline, you are always dealing with loss aversion and the related fear of loss.  This is one of the reasons marketers will use the "take-away" strategy: this is where a customer prompted to make a decision or lose the deal.  A common tactic, but one that needs to be changed in the evolving digital world in which we live.

In this podcast, you'll learn about the idea of reframing loss aversion, the four key elements you must understand, and the professional, ethical approach to moving your client from loss aversion to benefit attraction.

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The 4 I’s Every Entrepreneur Needs to Know

March 30, 2017

As an entrepreneur, your ability to achieve your vision will depend to a significant extent on these four very critical "I's."  Simple and powerful, if you keep these 4 I's in your vision and in your mind, you'll be far more effective at achieving your entrepreneurial mission and vision.

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Own Your Life

March 7, 2017

Owning your life is simple: Own who you are today.  Own who you will become.  Own the process.  But to "own" means to take responsibility.  Owning your life is not a selfish endeavor, either.  Nope, not at all.  It's the best way for you to make an impact on the world.

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Relationship Relevant Marketing Episode 12: Mitigation of Pain

February 21, 2017

Mitigation of pain is an essential action if we are to move the prospect outside of their state of uncertainty, and the pain, fear, and doubt that accompanies that state.  As entrepreneurs, we seek to create a journey for them that gives them hope and confidence that they can pursue the life they desire.  

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