Relationship Relevant Marketing Episode 14: Call to Action

May 5, 2017

A "Call to Action" is a common marketing practice and an essential one at that.  But there is far more to a "call to action" than you might think.  It is, in some respects, the beginning of a new phase of the relationship with your customer.


Goals Must Serve the Vision

May 4, 2017

When you wake up one morning and your entrepreneurial dream feels more like a job, you need to go off the grid and figure out what's going on.

All too often, well-intended goals end up creating a lifestyle that feels more like that of an employee than that of an entrepreneur.

If you begin setting goals before you have crafted your vision, you are setting yourself up for disappointment!


Relationship Relevant Marketing Episode 13: Reframing Loss Aversion and Fear of Loss

April 5, 2017

Humans are wired to have loss aversion.  It's part of our survival instinct.  As an entrepreneur, whether online or offline, you are always dealing with loss aversion and the related fear of loss.  This is one of the reasons marketers will use the "take-away" strategy: this is where a customer prompted to make a decision or lose the deal.  A common tactic, but one that needs to be changed in the evolving digital world in which we live.

In this podcast, you'll learn about the idea of reframing loss aversion, the four key elements you must understand, and the professional, ethical approach to moving your client from loss aversion to benefit attraction.


The 4 I’s Every Entrepreneur Needs to Know

March 30, 2017

As an entrepreneur, your ability to achieve your vision will depend to a significant extent on these four very critical "I's."  Simple and powerful, if you keep these 4 I's in your vision and in your mind, you'll be far more effective at achieving your entrepreneurial mission and vision.


Own Your Life

March 7, 2017

Owning your life is simple: Own who you are today.  Own who you will become.  Own the process.  But to "own" means to take responsibility.  Owning your life is not a selfish endeavor, either.  Nope, not at all.  It's the best way for you to make an impact on the world.


Relationship Relevant Marketing Episode 12: Mitigation of Pain

February 21, 2017

Mitigation of pain is an essential action if we are to move the prospect outside of their state of uncertainty, and the pain, fear, and doubt that accompanies that state.  As entrepreneurs, we seek to create a journey for them that gives them hope and confidence that they can pursue the life they desire.  


Follow Your Passion and the Profit Will Come

February 3, 2017

You've heard people say: "follow your passion and the profit will come," but do you understand there is more to it than that?  There is profound truth in that old sage philosophy, but unless you the byproduct of your pursuit is impact on the lives of others, you're not going to stay the course.  Your passion will become your demise.


Relationship Relevant Marketing Episode 11: Visualization

January 27, 2017

Visualization blended into your content and experiences is essential to help the prospect "see" how your influence can help them get where they want to go.  To the extent that you can create a journey of expectation, reinforced by their ability to see the result, you will stay engaged.  Engagement is critical if you are to stay in the game long enough to make a difference in their lives!


The Solo Entrepreneur Impact Ripple Effect

January 24, 2017

The solo entrepreneur is a powerful force of change in the world.  Impact is the ultimate mission, and every action is a ripple that ultimately creates change and momentum in the world.


The Rise of Solo Entrepreneurship

January 18, 2017

Solo entrepreneurship, and entrepreneurship in general, are on the rise in the world today because of technology.  It is a force of change that is creating value momentum all around the world.