Relationship Relevant Marketing Episode 4: Digital Sociology and Psychology

December 9, 2016

The digital era has produced a significant change in human behavior.  The study of that behavioral change is the focus of the science of digital sociology.  As entrepreneurs and online business people, it is important to understand that the six basic human needs are alive and well in the digital world.

Digital psychology in this context is defined as understanding behavior activation.  In other words, what must you do to activate a desired behavior in the digital environment?

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