Relationship Relevant Marketing Episode 3: Staying in the Funnel

December 6, 2016

Once you've gotten into the "Experience Funnel," you need to figure out how to stay there.  You do this by recognizing that there are three categories of relevance, and then you weave a story together that connects those categories in an ongoing dialog of life and value.

In addition, you must realize that the average person with a smartphone (the fastest growing segment of the E commerce segment) engages with their smartphone 150 times each day for approximately 70 seconds an engagement.  That statistic speaks volumes to how you should structure your marketing messages.