Relationship Relevant Marketing Episode 13: Reframing Loss Aversion and Fear of Loss

April 5, 2017

Humans are wired to have loss aversion.  It's part of our survival instinct.  As an entrepreneur, whether online or offline, you are always dealing with loss aversion and the related fear of loss.  This is one of the reasons marketers will use the "take-away" strategy: this is where a customer prompted to make a decision or lose the deal.  A common tactic, but one that needs to be changed in the evolving digital world in which we live.

In this podcast, you'll learn about the idea of reframing loss aversion, the four key elements you must understand, and the professional, ethical approach to moving your client from loss aversion to benefit attraction.